Communication is an integral part of what we do. We need to be able to clearly communicate what are often very complex strategies and concepts to our clients and their stakeholders. Because text is processed by the brain sequentially whereas visual cues are processed simultaneously, incorporating appropriate visual elements to a project produces huge benefits for our clients. We use visualisation in two key ways: to test development strategies and to aid design development during all stages of a project.

Proactive, early-stage use of visualisation is so important. It can inform development strategies; identify design potential; and highlight potentially weaker aspects or visual impacts early in a project. This ensures that proposals can be stress-tested in advance of costly detailed design development, thereby reducing costs, risk and timescales at subsequent design development stages.

We use visualisation to enable meaningful engagement with Local Authorities, stakeholders and the public. This assists in securing buy in which in turn increases planning certainty for our clients.